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Visibility, mandates, technology: the blog for real-estate agencies
Practical articles on what builds a Belgian real-estate agency's visibility — and its revenue: local SEO, AI search, advertising, Google reviews, automation.
08 articles published
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How to appear first when a seller searches « house valuation » in your municipality
Most agencies optimise their site for buyers. That is a profitability mistake: sellers are the ones who bring mandates, and their queries are far less contested.
Local SEO -
ChatGPT recommends real-estate agencies. How do you become part of the answer?
In one year, the share of consumers asking an artificial intelligence for a recommendation went from 6 % to 45 %. Here is what those engines actually cite — and what they do not.
GEO & AI -
Your Google reviews do not count the way you think
The running total reassures the visitor. It is not what drives the ranking. A study of more than eight thousand businesses shows that rhythm matters more than stock.
Google reviews -
Cost per click or cost per mandate: why your campaigns measure the wrong thing
An advertising dashboard shows clicks, impressions and an average cost. None of those three lines tells you whether the campaign made money.
Google Ads -
Where your website loses sellers between the visit and the form
An owner hesitating between three agencies visits all three sites. What happens in the next thirty seconds decides the call.
Website -
The 9 pm lead
An owner fills in your valuation form on a Tuesday evening. Nobody sees it before Thursday morning. In the meantime, they have filled in two others.
Automation -
The 403 % figure the whole industry repeats (and where it really comes from)
You have read it ten times: a listing with video supposedly receives 403 % more enquiries. We went looking for the study. What we found is worth telling.
Video & content -
Why a valuation tool attracts sellers, and not browsers
The objection comes up at every meeting: « These tools only bring people who want to know what their house is worth without selling it. » It is well founded, and it has an answer.
Valuation tool
