The KLIX blogValuation
What sellers really type into Google before choosing an agency
We recorded the searches of homeowners looking to sell in Belgium, in French and in Dutch. The municipality hardly appears. The valuation is everywhere.
By David, Growth Director & SEO Expert 4 min read
An agency often assumes its sellers look for it by name or by municipality. The figures tell another story. Before choosing an agency, a homeowner first wants to know what their property is worth.
The volumes we recorded
In October 2026 we recorded monthly search volumes in Belgium in Google Ads for seller phrases:
- “schatting huis” (house valuation, in Dutch): 1,300;
- “huis verkopen” (sell a house, in Dutch): 1,000;
- “schatting woning” (home valuation, in Dutch): 880;
- “estimation maison” (house valuation, in French): 720;
- “vendre maison” (sell house, in French): 480;
- “combien vaut ma maison” (what is my house worth, in French): 140;
- “estimation maison bruxelles”: 30.
Two findings. First, the municipality almost never appears: “estimation maison bruxelles” only has 30 searches a month, and most “sell + municipality” combinations fall below the measurement threshold. Second, across Belgium, Dutch-language searches outweigh French-language ones.
What this changes for your website
A seller typing “house valuation” is not looking for an agency yet: they are looking for an answer. The agency that gives it to them, on a clear page with a simple form, makes their shortlist ahead of the others.
- A valuation page in each language your clients speak: French and Dutch in Brussels.
- A short form: property type, floor area, municipality, timeframe.
- A quick, personal reply, rather than an automatic price delivered without context.
- A link to that page from your Google profile.
That is the role of our property valuation tool, connected to your website and your Google profile.
What a seller expects after the form
The form is only the start. What makes the difference is what happens next: an immediate acknowledgement, a response time announced and kept, then a call from someone who knows the municipality.
- An acknowledgement that repeats what the seller entered.
- A response time announced in advance, and met.
- A range explained with what makes it vary, rather than a single figure.
- An offer of a visit to refine the valuation on site.
A price displayed automatically, without a visit or explanation, can disappoint or falsely reassure. An online valuation is there to open the conversation, not to close it.
These volumes also set an order of priority. In Brussels, an agency with only a French valuation page misses the Dutch-language searches, which carry a lot of weight across the country. A Dutch version of the page, written for those readers rather than translated word for word, is often the first useful addition. It should use the words sellers actually type, such as “schatting” and “verkopen”.
What a client says
« Un grand merci à Klix Digital pour l’accompagnement sur mon site et ma fiche Google Business. En quelques mois, notre visibilité a vraiment changé et les demandes ont augmenté. Équipe pro, à l’écoute et toujours disponible. Je recommande sans hésiter. » (Translated from French: “A big thank you to Klix Digital for their support with my site and my Google Business Profile. In a few months our visibility really changed and enquiries went up. Professional team, attentive and always available. I recommend them without hesitation.”)
What to remember
- Sellers look for a valuation, not an agency.
- The municipality rarely appears in their searches.
- Dutch carries a lot of weight in these searches in Belgium.
- One valuation page per language captures those sellers.
Want to know how many sellers your area represents? We record search volumes in your languages and municipalities. Request a free audit or get in touch.
