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Google Ads for real-estate agencies in Brussels
KLIX Digital, Google Ads certified, runs the campaigns of real-estate agencies in Brussels and across Belgium, steered by cost per mandate rather than cost per click. Being in sponsored search at the exact moment an owner in your area types « house valuation », and knowing, for every euro spent, what it brought back.
Two campaigns, two crafts
Capture buyers. Win mandates.
A « generic » property campaign mixes everything and measures nothing. We systematically separate the two objectives, because they share neither the same keywords, nor the same pages, nor the same value.
What Google Ads management includes
- Accounts opened in your name; you own them
- Fine geographic targeting: your municipalities, not « Belgium »
- Dedicated landing pages, tested and optimised
- Tracking through to the CRM: cost per lead, per appointment, per mandate
- Transparent media budget; our fees are separate
- A monthly review with someone who knows your file
The seller campaign, the priority
Valuation and listing queries, neighbourhood by neighbourhood, connected to your valuation funnel. Every conversion is an owner in your area considering a sale. This is where your revenue is decided.
The buyer campaign, the support
Your listings in front of the active buyers in the area. The aim: selling the mandates in your portfolio faster — an argument your agents then use in valuation meetings.
Your benefits
What advertising brings that search visibility cannot
- 01Results within days.Where organic search is built over months, a campaign produces its first contacts within the week.
- 02You choose your ground.Your municipalities, your budget, your timing. You can open up on one specific neighbourhood and switch off elsewhere.
- 03You arrive at the moment of intent.The owner typing out their need is in the middle of deciding, not of reading up.
- 04You sell your mandates faster.Buyer campaigns shorten the timelines, and a short timeline becomes your best argument in a valuation meeting.
- 05Every euro is tied to a result.Not impressions or clicks: enquiries, appointments, mandates.
- 06The account stays in your name.The history and the data the campaign accumulates belong to you permanently.
Questions fréquentes
Google Ads for real estate, in practice
A question that isn't listed here?
info@klixdigital.be
Yes, provided you target intent. A campaign on « house valuation + your municipality » reaches an owner at the exact moment they are considering a sale. On our accounts we observe around 700 clicks for € 300 of budget and in the order of € 10 per incoming enquiry — measured, not estimated.
Two separate items: the media budget (paid to Google, on an account in your name) and our management fees. We set out a realistic cost-per-lead range from the audit onward, depending on your area: central Brussels and a rural municipality do not have the same acquisition cost.
Profitability is calculated per mandate, not per click: an average commission covers several months of campaigns. Because your campaigns are connected to your CRM, you see precisely which euro produced which valuation appointment and which signed mandate.
The four most expensive: running « across Belgium » instead of targeting your municipalities, mixing buyer and seller campaigns, sending clicks to the home page instead of a dedicated page, and not tracking through to the CRM — without which there is no way to know what is profitable.
